Room 9

The concept of Made in Italy took concrete form in the objects that became true "must haves," things we all wanted, and that we often still possess. They reappear every now and then in the form of reeditions proposed by companies applying the logic of brand consolidation through so-called classics.

Fiorucci's cherub T-shirt, Moncler's quilted jacket, Best Company's sweatshirt, Fendi's baguette, Benetton's pullover, Blumarine's Bluvi, C.P. Company's Goggle Jacket, Mario Valentino's pump, Prada's backpack, Pomellato's and Sharra Pagano's jewelry, Tod's Gommino: these are precious or expendable objects that have marked precise moments in the thirty years covered by this exhibition. They form a selection of iconic items which proved capable of drawing international attention to the extraordinary and wholly Italian mix of inventive flair and technical and manufacturing rigor.

This galaxy explodes into the rest of the exhibition: the objects erupt from the room that brings the narration of Italiana to an ideal close and are scattered all the way through it, in connection with all the other expressions of that composite and multifaceted vision which constitutes Italian fashion.